Fast-track . . . search engine
optimisation techniques
Search Engine optimisation (SEO) is fast becoming a must do in Online Marketing terms although there needs to be a clear understanding that it takes time for the results to become visible.
Our Search Engine Optimisation service combines technical knowledge, marketplace research and first rate customer service. Yahoo and Google together hold almost 90% of the search engines market share, that's millions of searches per day. Things change rapidly in the search engine optimisation industry.
That's why we constantly monitor developments and the latest changes within the search engine arena. We can provide:
- Keyword analysis
- Competitor analysis
- Site optimisation
- Link building
- Fast submission
- Position reporting
Click to view an online presentation of our methods used to achieve the results
(.pdf / file size -22KB)
Below we explain step by step our search engine optimisation process.
FIND THE NICHE
1. Find Keywords
Research the keyword niche and build a list of the most effective and relevant keywords to optimiser the website for.
- Get suggestions
- Research Keywords
- View Competitors
- Analyse competitors
2. Optimise pages
Find what changes I should apply to the pages so they have a better change to appear into the 10 top listings in the major search engines.
- Set up the website folders in the system
- optimisation advise and analysis for pages for specific keywords
- Density Analysis report
3. Edit Pages
Apply recommendations obtained from the optimisation tool.
- Meta Tags, Headings, ALTs, Links, Content
PROMOTE THE WEBSITE
4. Submit URLs
Get registered with most search engines and directories that are major traffic sources for the website.
5. Analyse Link Popularity
Discover how many links to the website are found by the search engines. Find out who links to the website and the competitors as well. Learn about their linking strategy and take advantage my knowledge to improve the website’s linking popularity.
6. Find Link Partners
Find new link exchange partners, evaluate their performance and relevant content and arrange correspondence with the website owners.
7. Manage PPC Campaigns
Register new accounts with PPC search engines such as Google, Enhance (ah-ha), Overture, FindWhat, Kanoodle, ePilot, LookSmart, Search123, eSpotting.
And / or manage dataset for existing ones
- create account & deposit funds
- receive confirmation that your account has been activated
- choose your keywords & text
- watch your traffic to evaluate your choice of text & words
- adjust your bids/ budget accordingly
Once a visitor arrives, ensure that they find what they are looking for, and to guide them to complete actions for example:
- placing an order
- completing a transaction
- making a reservation
- becoming a lead
- signing up for a newsletter
ANALYZE THE WEBSITE
8. Check settings
Find the current position of the website for the targeted keywords in the search engines compared to the competition, see the effects of the optimisation efforts and check its progress over time i.e. track new pages getting indexed with the SE’s.
MAINTAIN THE WEBSITE
9. Upload files over FTP
10. Control Site Quality
- broken links
- missing meta tags, alt’s etc
We estimate that each website optimised by gekstudio will take three to six months to become fully effective on all Search Engines although once effective it should deliver a higher page ranking, click through rate and conversion ratio.
In addition, Search Engine Optimisation can be utilised on a stand-alone basis or in conjunction with a Pay per Click campaign to maximise the potential from Online Marketing spend.
For a Free consultation please complete our free no obligation quote request.
