Search Engine Marketing,
PPC, Pay Per Click Services
Without doubt one of the most effective and measurable method of online advertising today is through Pay Per Click or PPC search engine marketing - SEM.
What is Pay Per Click - PPC?
The majority of search engines sell premium listings, usually the first few results, on a cost per click basis. Pay Per Click search engines that your listings can appear on include: Google, Yahoo, MSN, Ask Jeeves, Lycos, AltaVista, Overture, Miva (formerly Espotting), AOL and many more.
Why does Pay Per Click work so well?
Pay Per Click listings work because they put your company in front of people looking for your products or services. When a potential customer arrives at your web site, they have already searched for products or services you offer. This makes them a pre-qualified lead, with a high chance of them purchasing your products or services.
Usually, the fewer terms you optimise for, the better your listings. And the most important thing to keep in mind with pay-per-click advertising is that you are not paying to be listed, you are paying for the actual clicks you get on your listing!
This is an important distinction, and the primary reason that pay-per-click marketing is on the rise, while banner and traditional offline marketing are on the decline. Imagine if you could run an ad on prime time television, but only pay for the viewers that actually ended up visiting your business. That's how pay-per-click advertising works.
What will gekstudio do?
- Implement our tracking system to monitor your PPC activity
- Create accounts with the search engines
- Produce a comprehensive list of relevant search terms
- Write creative ad text for each search term
- Provide detailed reporting including ROI & CPA
- Optimise each search term against ROI
- Manage bids on all search terms, up to 48 times per day
- Provide brand protection and monitoring
- Provide options for click fraud detection services
Click to view an online presentation on an introduction on Google AdWords
(.pdf / file size - 2425KB)
Here is a sample timeline of events that should occur between gekstudio and our client plan to start using AdWords:
- Identify client and opportunity with Google. ( Day 1 )
- Define marketing objectives, metrics, and budget.( Day 7 )
- Deliver a written proposal, including sample ads, keywords
and daily budget options. ( Day 14 ) - Client approval and sign-off. ( Day 21 )
- Launch, monitor, & modify campaigns to meet objectives. ( Day 28 )
- Report findings regularly to your client, and expand and refine their campaigns to increase their ROI ( On-going )
For a Free consultation complete our free no obligation quote request.
